Articles That Motivate Readers to Click Links and Come Back for More
You need articles that pre-sell a product or service, or attract an ever-growing audience with fascinating and helpful content. Or both.
My Writing Process
Every article I write receives the same expert process and crafting. The 7 steps above are the main parts of the process. In total, there are more than 40 steps. Most of the steps are intuitive for me, so I can do them quickly. Other parts require time and strict focus.
The process includes the most important elements of high quality content articles:
- Analysis of SERPs
- Finding content gaps
- Placing keywords properly
- Inclusion of LSI words
- Adherence to copywriting principles
After completing an article, I run it through a series of final checks:
- SEO score for your specific keyword
- AI Originality score (from SurferSEO)
- Reading level analysis
- Plagiarism check
“Shawn, why should I choose you to write my articles?”
MY SECRET WRITING GUIDES
I created a one-of-a-kind writing system 19 years ago and have continually revised and updated it. Take a look at my “secret” guides (linked in the main menu also). Even if you don’t want to take advantage of my services, give these guides to your writers so they can improve their articles for you.
CONTENT EXPERTISE
Finding authors with topic expertise is the #1 challenge when hiring writers, according to an annual business survey by AWAI (the premier writer-training organization). I write articles that make your website stand out in the crowd.
STYLE FIT
I write content that matches the audience and writing style of your website. No one-size-fits all writing. This is the #2 challenge for websites, according to AWAI.
SEO and AEO
The content I write for you contains all the traditional SEO features: keyword placement, SERP analysis, LSI words, entities, etc. It also contains features for AEO (AI engine optimization) that increase the likelihood of appearing in AI searches, AI overviews, and AI snippets.
UNIQUE TAKES
You get unique angles with my content, and my attention-grabbing flair for intros and conclusions.
I use AI tools to assist with conducting deep research, analyzing semantic features, and developing an outline (such as finding content gaps). But *I* am the writer.
I can write content on any topic you need, but the following are my specialty fields for unique insights.
Content writing
Capture the attention of writers with insider revelations of how to put together amazing pieces of content -- of many types.
Content strategy
Explain to businesses and website owners how to develop content strategies so they can outperform competitors' content.
Resume writing
Teach people the most important factors for getting employer eyeballs on their resumes.
Freelancing
Show your audience how to increase their freelancing income, or how to get started as a newbie freelancer.
Education
Challenge your readers to think outside the box when it comes to education: policies, strategies, and new learning technologies.
Personal development
Inspire your readers with insights into personal development techniques and philosophies.
Personal branding
Captivate your audience with principles and examples of top-tier social media branding.
Productivity
Motivate your readers with tips and techniques to accomplish their work faster and better, while enjoying their lives more.
Mental health
Enrich your readers' lives by helping them with their relationships, self-image, life struggles, and life-changing traumas.
Cryptocurrency
Educate your readers on the practical uses of cryptocurrency -- how it works, and how it can benefit individuals and society.
AI Article Optimization
Write and revise articles so they are not flagged as non-human content and are more likely to appear in AI searches.